The 'Mortality' themed issue of the Tufts Observer was the final issue of the semester, and we wanted to end strong - with a campaign that would have everyone talking.
While our previous campaigns were limited to social media (i.e. Instagram campaigns, Spotify playlists), we wanted to push the boundaries of what our marketing could achieve.
Inspired by the global 'Before I Die' project, I spearheaded the creation of a large 'Morality' chalkboard wall on campus. This included planning all aspects of the installation (from ordering the necessary materials to hand-cutting the stencil) and coordinating with Tufts Facilities and the Office of Campus Life.
Unveiled in conjunction with the release of our 'Mortality' issue, it was the magazine's most ambitious publicity project yet.
The wall, made with plywood and painted over with chalkboard paint, was constructed outside of the Campus Center at Tufts.